Google’s U.S. Search Ex-Mobiles Drops Below 75% As Yahoo Makes More Firefox Gains
Days after Google reported a miss in its quarterly earnings on the back of declines in ad revenues, another development points to challenges being made on the search giant. Yahoo continues to inch up in search market share, at the expense of Google declining, with Google’s share of U.S. searches, excluding mobile, dipping below 75% for the first time since July 2008, and Yahoo overtaking bing as the second-largest search engine in the U.S. when counting desktop, console, tablet and smartphone queries.
It may look like a drop in the ocean to some — especially given the caveats we detail below — but the numbers, published by StatCounter, show that Yahoo’s deal to take over as the default search option on Firefox is very slowly bearing fruit, with the company nearly tripling its market share on that browser in the U.S. in the last three months.
Yahoo is now up to over 28% of all searches…
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